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PayPro Newsletter August Edition
September 14, 2011
Introduction by PayPro CEO Matthew Silverman

Matthew Silverman CEO
PayPro Europe
Greetings Everyone!

Welcome to PayPro August Newsletter!

Many of you have probably noticed that we skipped last month's newsletter. The reason for this is that we've been working hard on important improvements, fixes and new features to our innovative PayPro EasyCommerce platform.

As autumn rolls in, we look forward to meeting our old friends and partners, as well as making new friends, at these highly anticipated conferences:

September 24-25, SWRUS Conference, Kiev
September 27-28, Sociality Rocks! Conference, Kiev
September 29 – October 2, ISDEF Conference, Moscow

I will be personally attending the conferences along with our PayPro team members Eugen Rosca (Sales Manager) and Alexei Rudnitsky (Development Manager). We have prepared a workshop to demonstrate the full checkout process, analysis and conversion rate optimization. As feedback is of utmost importance to us, we look forward to discussing your feature requests – we are sure you have brilliant ideas you would like to see implemented.

Please read about our improvements this month.
If you have any further questions, feel free to contact PayPro support or contact me directly.







Best wishes and many successful sales to everyone.
Matthew Silverman
CEO of PayPro Europe
PayPro EasyCommerce improvements
New! - Yandex Money, one of the most popular payment methods in the Russian Federation, Belarus and Kazakhstan is finally implemented and now available on your order pages!

Improvement
As you already know, we have a VMProtect Ultimate module fully integrated into our platform. We value this partnership very much and we are committed to ensuring that you take the full advantage of this outstanding product through our EasyCommerce platform.

You now have the optional HardWare ID function in the process of license key generation.

Advantages
The license key is linked directly to the unique computer ID of the buyer. This way your software licensing is more robust and the unauthorized copying of your product is prevented.

You can select or deselect this option in the Licensing Tab of the EasyCommerce Control Panel and add as many fields as you wish, which provides you the flexibility to issue licenses for a single or multiple computers. This way you have the possibility to create family or corporate packages and market your products more attractively.

Improvement
In VMProtect Module, the user data can now be set to be seller editable only.

Improvement
We added "Cancel Subscription" button to Order Details Pop-Up on the Control Panel.

Improvement
You can now set the discount coupons to a specific set of products. It is useful when you want to promote product bundles. Just apply the settings and the coupon will be activated only with the required set of products.

Improvement
In our amazing Lead Management feature you can now set the IDP parameters by "Abandoned" and "Unfinished" or both.

Improvement
Within Lead Management, the links in the follow-up e-mails are now enhanced with promotional hyperlinked text.

Improvement
In order to avoid confusion when concluding partnerships, we added a warning pop-up with an explanation to prospective partners about the difference between partnership and affiliate agreements.

Improvement
You can now hide Active seller balance and diagrams on the home module from Seller Users who have a Developer User Type.

A Few Tips & Tricks About Social Media
While doing research recently on the topic of social media, we were surprised to find that many businesses, including my fellow entrepreneurs, still have not taken advantage of this medium.

If you consider that there are 140 million tweets posted every day on Twitter and the user population of Facebook is well over 600 million, it becomes obvious that advertising goes around like lightning speed on these resources!

1. Don't neglect the design

As your front door is the invitation to your house, your social media profile page is the invitation to your business and eventually to more sales. Use your creativity, spend time creating a beautiful avatar and background. Offer eye-candy for your visitors.

2. Content

Create an image of your consumers, think of who they are, what their background is and what their interests are. Start providing interesting and engaging content. Make them come back for more. Don't talk only about yourself, don't be self-centered, provide them with interesting articles, videos, news along with your own product releases and newsletters. Create an interactive presentation of your company or featured product. Social media is not just about having as many followers as possible, it's about gathering a targeted audience, your potential customers.

3. Prepare different content for different resources

Every social media service serves its own purpose. If you post the same content on all of your social media profiles, then you will have a monotone image and your Twitter followers won't have the incentives to visit your Facebook page and vice versa. Consider that every resource has its own niche and is designed for different purposes. Tweet about your news and events and provide more engaging content on Facebook.