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PayPro Newsletter May Edition
June 8, 2011
Introduction by PayPro CEO

Matthew Silverman CEO
PayPro Europe
Hey everyone.

This newsletter is extra exciting for me. The reason for that is that the changes we worked on this month and will be presented in the next few months are more important than the features we release on a monthly basis.

As you know, we have been facing A/B tests by our vendors, evaluating and comparing us against competitors non-stop. Results of such tests, held over the years, have increased our confidence and assured us that we are the top company in the industry from the aspects of conversion rate and cart value increasing abilities.

With that said, it doesn't mean we can rest now. The world trends are quickly changing and adjusting is crucial in order to stay ahead and keep innovativing.

Make sure you read about this month improvements and additional payment methods.







Best regards,
Matthew Meir Silverman
PayPro EasyCommerce improvements
New! - iDeal Payment Method has been added - We have now opened the doors for even more people from the Netherlands to buy your products, by adding the very popular iDeal payment method. It has been up for a short time and large number of orders have already been placed.

New! - Yandex Money, one of the most popular payments methods in Russia has been implemented and very soon will be available on your order pages.

New! - BoletoBancario, the top payment method in Brazil is now available on your order pages.

Improvement - It is now possible to edit the customer email address under the order information in your control panel.

Improvement - It is now possible to specify a $1 price for subscription products, as well, as long as the quantity is over 4 (e.g. order total is still $4 or higher)

Improvement - Reports queries have been optimized, and will now be generated much faster

Improvement - The amazing leads management technique we offer now has a new feature that allows you to automatically contact customers who canceled their subscription and offer them to renew it for a discounted price.

3 websites that you need to visit every once in a while
Just like in every newsletter we have sent in the past, we will try to give you some good advice on this one. However, unlike the previous newsletter, this time we will do so by suggesting a "read list" of 3 websites we strongly recommend you to check once in a while to freshen up your ideas and strategies.



Our top choice is:

www.davetalks.com

The website belongs to the one of the top marketers in the world, Dave Collins. The reason that it's our top website is very simple. Dave has a very good understanding of the marketing business today (he better have since it's how he makes a living..) and unlike the "normal" websites online that pretty much re-write each other's content, davetalks.com has a refreshing point of view on topics that normally stay untouched by the "preachers who don't practice"

Another website that you can find as a good resource and has much content is:

www.softwaremarketingsecrets.com

This website has a good segmentation of content and also points out other good sources on the web from time to time. If you are not a frequent visitor, it is worth digging into the website history and look for the good stuff.

Last but not least is:

www.successfulsoftware.net

This is a very professional software marketing blog, belonging to Andy Brice, a man who's been around for some time and knows the game very well.

If there is a blog worth keeping an eye on to learn from a software developer like you, it is this one.