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PayPro Newsletter November Edition
November 29, 2011
Introduction by PayPro CEO Matthew Silverman

Matthew Silverman CEO
PayPro Europe
Hello Everyone!

Welcome to PayPro November Newsletter!

A few very busy months have gone by. As a recap, I want to say that SWRUS and ISDEF Conferences this September were great. It was a great pleasure to meet all the participants in person and discuss the newest trends and challenges of today's e-commerce industry. We also announced an important feature that we've been keeping a secret specially for the conferences: Facebook Store. I want to focus on this feature in this Newsletter.

First of all, I'd like to stress its importance. Consumer behavior is constantly changing and this is why it is essential for us to increase our partners' sales channels in order for them to achieve the greatest results. The integrated stores on the Facebook social network give you the ability to interact with your customers and make their buying experience fun and interactive. Furthermore, there are numerous possibilities to advertise your products freely and in an innovative way, target your desired audiences efficiently and at a lower cost. Another important feature of social commerce is the friend recommendation and interaction. If you are a Facebook user, you have probably noticed that you constantly get friends' interactions and activities notifications. These notifications can be transformed into advertisements. This is very important in today's environment, as consumers are becoming increasingly uninterested in traditional forms of advertising, as they understand that the messages they get directly from the retailers are biased, because the retailer is solely interested in selling the product. It is different with friend recommendations, as these are the people who they trust and whose opinion they value.

With that said, I will end my introduction. Along with Facebook Store, we have prepared some more updates and improvements which you can find below.

We hope you find this newsletter useful. Your feedback would be greatly appreciated. Please feel free to drop me an email with your thoughts and ideas.
If you have any further questions, feel free to contact PayPro support or contact me directly.







Best wishes and many successful sales to everyone.
Matthew Silverman
CEO of PayPro Europe
PayPro EasyCommerce improvements
New! - Facebook Store is now implemented! For instructions and further information, please contact our Support Center.

Improvement
"Choose state/province" label added to order page

Improvement
"Last 24 hours" filter added to business reports

Improvement
Cross-sale popup localization added

Improvement
External key generator failure email notification

Improvement
Captcha and block by IP is introduced for users that use multiple cards

Tips & Tricks on B2B Software Marketing
Recently, I had discussions with B2B software vendors and their current sales challenges. There are extraordinary, unique products on the market nowadays that don't face much competition and yet, surprisingly, they struggle with sales. Usually the cost of these products is on the higher end and if they target their sales towards small companies, it can be challenging to convince them to pay the price.

In an effort to ease this challenge, I will share a few tricks on how to effectively market these types of products:

Website

If you are a start-up and you are just making your first sales, you have to keep in mind that your website's content has to be very informative and comprehensive. The stress of the content has to be about the unique functions and possibilities of your product, the potential buyers of your software must understand the value for money you are offering. Upload high quality screenshots, demos and tutorial videos.

Blog

Article marketing is very good for your SEO as it serves as a resource for your clients, as well as potential clients, to learn in detail about the features and functions of your product. It is important to cover additional topics that are of interest to your target audience. Make your blog social, engage in discussions and act as a consultant to your blog readers.

Trials

Offering trials is very important, as they give your prospective buyers the opportunity to evaluate the features of your product and discover the possibilities and advantages of buying your software.

And most importantly:

Billing

As I mentioned earlier, many companies are quite reluctant to buy new, expensive software. If your product has a price tag of over $500, you can break this amount into as many installments as you wish. Here's how you can do it with PayPro EasyCommerce tools:

Subscription Management Tools

As you probably already know, PayPro Europe offers the most comprehensive subscription management tools. With these tools you can also set up payments in installments. This way you can determine the amount of each payment, the frequency of charges (i.e. weekly, bi-weekly, monthly, quarterly etc). Simply specify the total amount of the final purchase and EasyCommerce will handle the payments automatically until the last payment is complete.

This method of billing will ease the financial weight of your clients as well as making your product more attractive price-wise.