Holidays roll in

Meir Amzallag
CEOAs 2013 is giving us its last days with Christmas knocking on our doors, we are happy to share our year recap with you, our dear readers.

It's been a colorful year of changes for us. We've started our company makeover by creating the new logo, released our whole new HowtoSellSoftware blog with many useful ideas, insights and resources as well as published some helpful documents to give our readers a better understanding about ecommerce and its strategies. But the makeover doesn't stop here. We are working hard on our main project and are very excited about its final announcement. We promise it will be very soon and you will be the first to find out :)

PayPro team is grateful for all the events held this year. We had a wonderful experience participating in ISDEF '13, IMWorld '13, SWRUS 2013 and ESWC 2013 conferences. Once again we would like to thank all of the organizers and sponsors for giving us an opportunity to be a part of this great e-business development community.

PayPro team would like to thank all of those who made our progress possible, wishing all the best in the upcoming year. Have a great Holiday Season and a Happy New Year!

Sincerely,
Meir

Case Studies

Breakthrough Marketing. Pop-up Cross-sell.

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Are you struggling with complementary product visibility? Are your cross-selling campaigns failing? This means you need a new approach. The following case study reveals a success story of Smarttweak Software who managed to:

• obtain impressively high scores in sales volumes (up to 48% increase)
• reach outstanding recognition of the products participating in the campaign
• achieve overall customer satisfaction

To find out how they did it, read and download our EasyCommerce Case Study here.

Efficiency of Dynamic Pricing: Saving ²/₃ of time on product pricing setup

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The software market is growing, shoppers keep demanding more and more, competition is rising. Familiar, right? So what is a true way to stand with your product? How to deliver the best deal for consumers? Offer reasonable price! Precisely, provide personalized up-to-date pricing for each segment of the target market.

The following case study describes best practices of how to:

• accomplish a time-saving price management;
• achieve automated and easy-to-use price setup for multiple products;
• obtain full control over pricing settings;
• generate secure and personalized order page links.

For more insights, read and download our EasyCommerce Case Study here.

White Paper

Conversion Optimization Strategy

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The modern ecommerce environment is suffering dramatic changes. The consumers interact with brands via various channels and it is becoming more difficult to control the user behaviour and deliver tailored messages that drive sales. The following white paper describes the common pitfalls software companies bump into, as well as gives practical insights on how to create high-yielding conversion paths to guide the visitor to the conversion goal at an accelerated pace, that will help close the gap between high acquisition spending and ability to convert online.

Download PayPro White Paper to get practical insights on how to efficiently maximize your website conversion rates and sell more software as a result.