New spirit of the season

Meir Amzallag, CEOIt has been a really busy and productive year and we would like to share some great news with you covering all the activities that have been done during the season.

As the market evolves, PayPro is staying ahead by constantly thriving as a leading ecommerce company and fulfilling its team with great specialists. Latterly PayPro team has considerably grown by 12% of professionals in both sales and marketing departments. Aligned with our strategy to strengthen our position on the SMB and B2B market, but at the same to keep delivering excellence to our existing clients, we have hired the best specialists in the market to improve our current system and develop new businesses. Together with the new solid team in sales and marketing that are based in our new established office in Bucharest, we are rest assured that PayPro is ready to tackle the new challenges ahead.

We have been focusing on the significant improvements and new technologies, doing our best in making them happen. Recently we presented a new logo which is the first step in introducing visual changes in the spirit of a technical jump. In addition, we would like to thank all the participants of the fall events, ISDEF'13, Internet&Mobile World 2013 and SWRUS'13, the 13th ESWC, for meeting and sharing your experience and wisdom in the digital world with us. Your feedback and ideas are valuable and important, since it is a direct source of inspiration and creativity for our team.

Furthermore we are gladly sharing our knowledge for expanding your view on the digital market and selling software online. Feel free to use our inspiration of the month as well as the white paper reporting bestselling techniques in your favor.

We look forward to introducing you a whole new level of ecommerce solutions and you will be the first to get the anticipated updates.

Cheers,
Meir

ISDEF Moscow

26th-30th September 2013

The major meeting of the ISDEF association was held on the 26 - 30th of September, in Moscow, Russia. The main goal of the community is to expand the borders of Russian ecommerce business and strengthen its market positions on an international scale.

The conference agenda included lectures, round tables and discussions about business growth, software distribution, investments, legal issues, marketing and other important subjects. The whole event became more focused on the matter of expansion and improvement for each and every developer along with providing resources and concepts.

PayPro role was to equip every member of the association with insights on the latest solutions and strategies in selling software online. The team was eager to meet the leading Russian developers and have the ability to exchange valuable thoughts and practices while being a part of the ecommerce society.

For the full coverage of the event, please read our blog post.

Internet & Mobile World 2013

Bucharest, 9th - 10th October 2013

One of the newest and yet major events of digital world took place at Romexpo, Bucharest, Romania. Even though IMWorld entered its second edition, this expo gained significant importance on international scale in quite a short period of time.

The whole event was filled with innovation and new business approaches. The participants were lucky to fully immerse themselves and experience the future of technology by testing Google Glass, Leap Motion, Oculus Rift and many others. Representatives from the top international companies gave inspiring keynotes which addressed the subjects of software, mobile & application businesses as well as marketing technologies. Our CEO, Meir Amzallag, introduced latest innovative business models and revealed how they manage to tick.

For more insight on the event, please visit our blog page.

SWRUS 2013

Kiev, 18th - 20th October 2013

The overpast conference took place on the 18 - 20th of October in the capital of Ukraine, Kiev, which is the mother land of the prosperous experts in development. Mykola Rudenko, Co-Founder and CTO of Appvisor, and Meir Amzallag, CEO of PayPro Global, were organizing and sponsoring the event.

We were very excited to meet our partners, seasoned specialists and our closest friends as well, for an exchange of ideas and experiences for the past year. Such occasions are important for businesses and the whole industry itself as they stimulate growth and potential of the companies including each member and PayPro is not an exception.

The reports and presentations addressed many important issues such as establishing a company abroad, implementation of the product, distribution strategy, start-up workshops, essential upcoming events and many others.

PayPro team would like to thank all participants and is looking forward to being a part of the future conferences like this.

To find out more details regarding the reports, speakers and future gatherings, please feel free to read our blog post.

13th ESWC

Venice, 2nd - 3rd November 2013

PayPro team closed the conference season by attending one of the main European occasions in the industry of independent software, the 13th European Software Conference. The event took place in the enlightening city of Venice, Italy. Many speakers shared their knowledge on different aspects of running a digital business. The lectures included very useful notes on experiments with conversion rate, flexible license models for applications, strategies of business modeling and many others.

To read the full version of the 13th ESWC overview, please follow this link

Inspiration of the month

How to improve conversion from free trials to paid version

Improving marketing strategy and conversion in general has always been the sore topic for representatives of all businesses. It is crucial to find a reliable and at the same time fairly comprehensive resource about state-of-the-art distribution techniques, their benefits and discover the best one for the particular product.

PayPro experts in eсommerce business are willing to help and are handing over some insights on the matter of monetizing the products through free trials. For instance, the following article demonstrates the best practices of the mentioned promotion campaign.

If you are interested in getting step-by-step instructions and useful ideas, please follow this link to the original article.