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PayPro is gladly sharing latest industry news, new marketing, sales and business strategies in this newsletter edition.

Inspiration of the month

10 things that kill your shopping cart conversion

Many companies often overlook the purchase process believing that conversion is all about convincing the buyers to hit the “Buy Now” button but this is a very narrow vision of the matter. The sales cycle doesn’t end at this point, on the contrary, it’s the beginning of the most important stage - checkout.

If you are experiencing a high abandonment rate and want to get clues on what’s going wrong, read this article and find out 10 common mistakes to avoid.

Up sell vs cross sell: plan your strategy

Up-selling vs cross-selling… Seems like a pretty tough choice since both are considered top ecommerce sales boosters and many case studies are proving effectiveness and profitability of each. Both strategies are often confused but each has a different approach and techniques.

This article is meant to shatter all doubts of how, when and why you should apply up-selling and cross-selling into your conversion funnel.

By reading this article you will find out:

• Clear definitions for both cross-selling and up-selling strategies
• Visual examples of using these strategies on your order pages
• Main differences in approaching
• When up-selling and cross-selling are applicable
• How to plan these sales strategies