Dear Subscribers,

PayPro is eager to share new updates, marketing and business strategies, industry news and events overview in this newsletter edition.

ISDEF Spring ‘14

23-26 May, Czech Republic

It has been an exciting meetup with our old friends, partners and colleagues from ISDEF association. This Spring event was something special as it was the first time the conference took place in EU, in an endlessly beautiful city of Prague.

Our team enjoyed exploring fascinating views together with all the members and it was a great opportunity to communicate in a friendly relaxed atmosphere. Besides the laid-back part of the event we also managed to share some experiences and ideas created over the past half of the year, discuss market trends of 2014, share successful marketing strategies and of course obtain new knowledge in a legal part of the conference.

PayPro team would like to thank the event organizers as well as all participants for creating a wonderful environment. We are delighted to be a part of this developing and ambitious community of professionals in our industry. PayPro team is looking forward to meet everyone in the fall.

GPeC Summit

26-28 May, Romania

Recently our team attended a major eCommerce event which took place in Crystal Palace Ballroom, Bucharest, Romania. The event featured 45 top speakers from Romania and abroad, one day of conference, 12 workshops, the eCommerce Expo along with many networking events and open discussions.

PayPro team was presenting a stand (and candy) at the Expo as well as attending such keynote lectures as:

• 5 tricks on how to personalize your traffic to improve your conversion rate
• 4 tactics to improve e-commerce clients loyalty
• Persuasion techniques to increase conversion rate
• Sexy Analytics: if love goes through the stomach, e-commerce success goes through reports and funnels

Keep reading here to get all insights of the GPeC Summit. Maybe we’ll see you there next year :)

Inspiration of the month

How user experience helps with free trial conversions

Software, SaaS and Cloud products are classified as experience products. Before buying a product, users usually need time to derive value from it that will drive their ultimate purchasing decision (the zero moment of truth). The most established practice in software industry to communicate the product value to prospects is by offering free trials. Yet statistics show that on average, only 15% of free trial users convert into paying customers. This data also shows that best-in-class SaaS companies enjoy a 25% conversion rate. How do they do it?

Read more do find all the answers to questions like what is:

• WOW for your user
• User segmentation
• Engagement
• Drip campaigns

Two latest must-have features for an outstanding online customer service

We are witnessing major shifts in the software industry today. The SaaS market is maturing rapidly, and together with it we can already see a new type of SaaS user. This user often gets confused during the onboarding process and demands immediate attention.

This article presents a detailed description of two strategies on how to provide your customer the attention he wants.