Season of growth and creativity

Meir Amzallag, CEO
Meir Amzallag, CEO

March is a fresh start of a new season filled with new events, innovations and connections for PayPro.

Our account management and support team have significantly grown. We’ve established an intensive training for our support department representatives to provide you and your customers exceptional support service.

We are looking forward to see you at the conferences and events which PayPro team is going to attend this year. For more details you can check out our updated Event Calendar for 2014.

This month you’ll find out best practices of how to establish successful lead nurturing, uplift SaaS revenue, significantly improve conversion by using handy tools for landing page creation. Moreover our subscribers are given free access to the latest white papers and publications which can help you improve sales and marketing strategies.

Stay tuned for more ideas and solutions from PayPro.

Cheers,
Meir

Inspiration of the month

B2B Lead nurturing: Stay-in-touch campaigns best practices

b2b lead nurturing

Want to learn the best practice of establishing a healthy relationship with your leads? Know how to nurture them without scaring away or simply annoying? Read this article and get insights of how to establish a successful stay-in-touch campaign, keynotes of its implementation shared by PayPro marketing experts and get a FREE access to PayPro Lead Nurturing Strategy White Paper.

SaaS growth hacking: 5 steps to increase MRR

saas growth

SaaS businesses rely on many metrics to calculate their success, often missing the most crucial one - Monthly Recurring Revenue (MRR).

The following article presents the best practices of how to uplift your MRR and increase your profitability in general. Read and find out how to strategically:

  • Segment your customers
  • Adjust your pricing and packaging
  • Develop a drip campaign
  • Use your Customer Service as a sales channel for upgrades
  • Supercharge your subscription billing

Top 5 Landing Page Builders

Landing page is one of the most important stages in the conversion funnel. Unfortunately, oftentimes marketers and product owners skip this part as it takes extra time and effort for coding one from scratch.

Discover 5 handy platforms for creating outstanding landing pages without any hassle suggested by PayPro marketing experts. Look into pros and cons of each tool with us and feel free to put your comments after this article.

You can also gain a FREE access to PayPro Conversion Optimization White Paper by reading this article.

White Paper

Chargeback risk management best practices for software companies

white paper

Although it is almost impossible to entirely avoid chargebacks when selling software online, most of them can be prevented, mitigated and disputed in the end.

Get the free white paper here to gain access to:

  • Inside-out analysis of chargeback processing by financial institutions
  • Risks and damages caused by chargebacks
  • Key features to look for when selecting an e-commerce provider
  • Industry best practices in chargeback prevention

Upcoming Events

eCOMExpo

April 9-10, Madrid Spain

OMExpo Meet our team at the must-attend exhibition of the Spanish market.

Russian Internet Forum 2014

April 23-25 Moscow, Russia

RIF2014 Join us at the major event of RuNet.

Industry Digest

Know your clients: How to create an accurate customer profile

The Next Web

Big Blue Dons Big Data Gloves to Fight Fraud

Ecommerce Times

Better, Not More: 3 Ways to Maximize Email Marketing Data

Mashable

AdWords: Understanding Flexible Conversion Tracking

Practical Ecommerce

tw gp in em