4 product bundling tips for Black Friday success

Black Friday is the traditional period when software and SaaS companies create killer deals for the start of the holiday season. Naturally, this is the right time to show off your creative bundling skills that will add an additional kick in the value of your deal, which significantly helps conversion.
In this article we reveal:

• Benefits of product bundling
• Tips on managing successful bundling this Black Friday
• Examples of bundles

5 situations volume discount pricing makes sense

Volume discount pricing makes a lot of sense in many businesses, physical and digital alike. The best example of the power of volume discount pricing can be easily found at a supermarket around the corner. 
The question is - when does it really make sense using this selling strategy?
In this article you will find out 5 cases when successful volume discount pricing is more likely to be achieved.

4 Cross-selling tips for SaaS products

Cross-selling for SaaS products in essence is quite different from cross-selling for traditional software products. This is essentially because of the fundamental business model difference: one-time purchase vs. subscription.
By reading this article you will find out:

• What cross-selling for SaaS products really means
• Items that can be offered for cross-selling during onboarding for a SaaS product
• Steps you need to take to make your SaaS cross-selling successful

Cross-selling techniques: 10 ways to optimize your cross-selling strategy

Cross-selling is a widespread practice across all industries. It does a great job at increasing the average shopping cart value, and also ensures that your products are evenly sold through. Although cross-selling can increase your average cart value by 10-20% or more at no extra cost, the techniques applied in your cross-selling campaign make all the difference.
Our marketing experts are gladly sharing 10 ways to optimize your cross-selling strategy for best results.

3 steps to develop your SaaS product pricing strategy

Software and SaaS product pricing strategy is the topic that raises the most questions among start-ups and seasoned enterprises alike. After all, this is the most crucial factor of your business success and a wrong approach in the product pricing strategy can cost a business a lot of money. This is where mistakes are usually made.
This blog post covers the steps that can help you develop a successful product pricing strategy.

4 reasons why shopping cart design can help you make money

Shopping cart plays a highly important role during purchasing process. This is the defining moment of the conversion.
Read our comprehensive post about why designing your shopping cart is crucial for your e-business and what strategy should be considered when creating a shopping cart in order to significantly increase your conversions and revenue.